Health & Fitness
High-intent consumers with health front of mind, ready to discover, buy and subscribe.
The Future is
Connected Retail.
Reach consumers where they already are, inspire discovery, drive purchases and measure what happens next, on one connected platform.
Physical Retail.Online Commerce.Media.Data.
All in one.
1,000+Connected devices across the UK
22.6M+Monthly impressions
3Core markets: fitness, travel and students
4-in-1Physical, online, media and data
01 / MARKETS
One network. Multiple markets.
Travel
Passengers with time to spare and money to spend, at the UK’s busiest airports.
Students
A highly engaged audience discovering, buying and building lifelong brand preferences.
VENUE TYPESAirportsGymsShopping centresHotelsLeisure centresUniversitiesTrain stationsEntertainmentSports venues
02 / BENEFITS
More than impressions. Measurable consumer action.
Reach at the right moment
Engage consumers where they already shop, browse and buy.
Turn attention into action
Connect media to physical trial, instant sales and online orders.
Learn and optimise
See engagement and attributable sales in one place, as they happen.
Fully managed
One partner for planning, creative, deployment, optimisation and reporting.
03 / WAYS TO ACTIVATE
Three powerful ways to activate.
Choose the outcome. We design the experience, run the campaign and show you the results.
01Media
Boost your brand
High-impact digital media and interactive storytelling that builds awareness, encourages discovery and invites consumers to engage.
YOU BUYDigital media campaign
02Media + Physical
Launch new products
Put your products directly in consumers’ hands. Combine video, promotions and interactive content with an instant physical purchase.
YOU BUYMedia + physical product activation
03Media + Online
Sell more online
Turn every connected screen into a digital storefront, with an expanded range, online purchase and home delivery.
YOU BUYMedia + online commerce
04 / INTERACTIVE MACHINE
Click into the machine.
Every placement a brand can buy, on the screen where shoppers see it.
Five revenue streams, sixteen placements.
05 / INTERACTIVE DASHBOARDS
Watch every campaign, live.
Campaign results, creative tests, placements, devices and locations, all in Bright.Blue Cloud.
Live campaign KPIs
Creative A/B testing
Placement performance
Live network map
Audience insights
Ask Bright.Blue AI
Demonstration dashboard with illustrative figures, not live campaign results.